10+ Ways to Write More Effective Online Ads


“To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus every advertising question should be answered by the salesman’s standards”. – Claude Hopkins

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Product Summary

What is advertising?

. Is it something to be regarded as a work of beauty or art?
. Is it clever slogans or amusing prose?
. Is it workmanship to be judged for an award or recognition?

It’s none of the above. Advertising is salesmanship multiplied. Nothing more. And advertising copy, or copywriting, is salesmanship in print. The purpose of a copywriter’s job is to sell.

The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio …

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